Step1
Have you found out everything you possibly could about your items? Try typing
their names into a search engine - you might find out something you didn't know.
If someone else is selling the same thing as you, then always try to provide more
information about it than they do.
Do you monitor the competition? Always keep an eye on how much other items
the same as or similar to yours are selling, and what prices they're being offered
at. There's usually little point in starting a fixed price auction for $100 when
someone else is selling the item for $90.
Step2
Have you got pictures of the items? It's worth taking the time to photograph your
items, especially if you have a digital camera. If you get serious about eBay but
don't have a camera, then you will probably want to invest in one at some point.
Are you emailing your sellers? It's worth sending a brief email when transactions
go through: something like a simple "Thank you for buying my item, please let
me know when you have sent the payment". Follow this up with "Thanks for your
payment, I have posted your [item name] today". You will be surprised how many
problems you will avoid just by communicating this way.
Also, are you checking your emails? Remember that potential buyers can send
you email about anything at any time, and not answering these emails will just
make them go somewhere else instead of buying from you.
Step3
Do your item description pages have everything that buyers need to know? If
you're planning to offer international delivery, then it's good to make a list of the
charges to different counties and display it on each auction. If you have any
special terms and conditions (for example, if you will give a refund on any item as
long as it hasn't been opened), then you should make sure these are displayed
too.
Have you been wrapping your items correctly? Your wrapping should be
professional for the best impression: use appropriately sized envelopes or parcels,
wrap the item in bubble wrap to stop it from getting damaged, and print labels
instead of hand-writing addresses. Oh, and always use first class post - don't be
cheap.
Step4
Do you follow up? It is worth sending out an email a few days after you post an
item, saying "Is everything alright with your purchase? I hope you received it and
it was as you expected." This might sound like giving the customer an
opportunity to complain, but you should be trying to help your customers, not
take their money and run.
Being a really good eBay seller, more than anything else, is about providing
genuinely good and honest customer service. That's the only foolproof way to
protect your reputation.
Comments
amylaine said
on 5/22/2008 Great info.
Lamonique said
on 5/20/2008 5 stars very informative.