How to Name a Jewelry Business

You’re dying to open up a jewelry business. You have the knowledge you need, the marketing all planned out, the finances are arranged and the legal portion is taken care of. You even have a building and an assistant. But, you don’t have a name for your jewelry business yet.

Instructions

Difficulty: Moderate

1. Think about the kind of jewelry you’re making. You'll want your name to reflect your specific type of jewelry and differentiate your jewelry from your competitors. However, be careful not to limit your name. For example, if you’re selling beaded jewelry and put “Beads” into the title, you’re limiting any future work with other materials.
2. Consider using your name. Many designers use their first, last or middle names in their business names. If you don’t like your name, invent a new one. However, if you want to sell your business down the road, having it named after you could be a problem.
3. Make sure you register your name. This is important because once a business name is registered, no one else is supposed to use it. Check with your State’s Secretary of State Office to find if your name is already in use.
4. Check to see if your name is available as a domain name. This is important since you should set up your business online to sell even more jewelry. If your domain name doesn’t match your business name, people won’t be able to find it.

Tips & Warnings

• Avoid coming up with a cute, word play name. This usually backfires, especially for businesses like jewelry.