How to Design an Event Flyer
You've spent months planning your event, and now it's time to get the word out. With obligations pulling people's attention in multiple directions, you need a sure-fire way to grab their interest to lure them through the doors. By designing an effective event flyer, you can concisely provide all the pertinent information. Follow these steps and you can create a flyer that's informational and aesthetically dynamic as well.
- Difficulty:
- Moderately Challenging
Instructions
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Create an informational checklist. The flyer for your event needs to have the who, what, where, when and why all on one concise sheet. By taking a few minutes to jot these facts down on a sheet of paper, you'll be sure to include it in the final design.
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Choose your words wisely. Flyers are brief bursts of information designed to sell your readers on the idea that your event is not to be missed. It's not enough to simply provide the basics; you need to make the event sound great with bold, persuasive and descriptive words.
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Dress your words in the right font. To keep your flyer effective and clean, use no more than two families of fonts. Choose one that's attention-getting for all your headlines, and a separate one for your text.
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Show and tell. In addition to the basic information, great copy and bold headlines, consider using photos or images. Whether you're printing in color or black-and-white, the use of graphics is another wonderful technique to get your readers' attention.
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Print your event flyer on light paper. Depending on your budget, you may be limited to black print or maybe you can splurge on color ink. Either way, you should choose white or light-colored paper because no matter the color of the ink, it will show clearer and bolder.
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Understand the value of white space. It's easy to get carried away when designing a flyer by overusing text, images and decorative paper. Just keep in mind the purpose of the flyer and don't overtax the eye with too much on the page.
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Proofread the flyer before sending it to the printer. Always take a good look at one copy of the finished product by hanging it on the wall, stepping back and reading the text. If you're distracted by typographical errors or overwhelming color or graphics, your target audience will be as well.
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Tips & Warnings
If you need a large number of flyers, it's probably more cost-effective to take it to a local copy center rather than use your home printer.
If your event is sponsored by a company, be sure to include the company logo on the design of the flyer.
If your event is a fundraiser, see if you can get your printing supplies and services donated by your local copy center and include a blurb at the bottom of the flyer.
