How to Name a Biker Bar

The name of your biker bar sets the tone for the patrons you attract.
The name of your biker bar sets the tone for the patrons you attract. (Image: decisiveimages/iStock/Getty Images)

As a life-long motorcycle enthusiast, your next logical step may be to combine your lifelong passion with a business enterprise, such as opening up a motorcycle bar. But, the name you give your biker bar not only sets the tone for the type of clientele it attracts, it can affect the success of your business and help you to create brand recognition. A catchy name can solve both issues, but sometimes it's difficult to know where to start.

Decide on the tone and theme you want your business to convey, whether it's a fun-loving country bar, a loud and rambling roadhouse or a quieter place where more mature bikers can stretch out and relax from the road.

Write down a list of things associated with bikers, and include everything from motorcycles, gas, rallies, freedom and American pride. Play with word combinations to brainstorm ideas. Write down everything that comes to mind, even if you aren't sold on the names at the time, write each one down. Research other bar names to help spark new ideas or grow your own over time.

Give the bar your name. Family-run businesses often utilize family names. Ask friends and family for suggestions to name your bar. Often, another perspective can bring fresh ideas to the table.

Apply play-on-word techniques to come up with different sounding, but interesting names. For instance, some existing bar names such as "Steel Horse Saloon," "Iron Horse Saloon," "Poker Run Inn," and "Road Run Inn" all play on ideas associated with motorcycles, biker group events and the different ways to convey a motorcycle in the title.

Select several possibilities, and search for your name choices online. This helps to prevent you from choosing a name already used by a competitor, or one that can damage your business, such as an inappropriate name that conveys a derogatory meaning or implies a negative association.

Contact the city or county clerk's office and request a "Doing Business As" name search on your top five names. The clerk can rule out names that businesses are already using in your region.

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