Things You'll Need:
- Customer satisfaction surveys
- Training program for drivers
- Coupons
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Step 1
Provide on-time, exceptional service. You can achieve this through professional development and training for shuttle drivers, which can cut down on accidents and enhance staff members' communications skills. Even if you are starting out and do not have an impressive fleet of vehicles, your superior service will hold weight with clients.
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Step 2
Evaluate your company every 6 months. If there are areas where your business falls short, you will never improve unless you take a look at your current practices. To make changes, conduct customer satisfaction surveys and employee review systems.
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Step 3
Locate the best way to measure your customers' opinions. At the National Business Research Institute website, review examples of customer satisfaction surveys and connect with this professional organization that handles business research (see Resources below).
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Step 4
Begin with a small budget for advertising. Buy an in-column print ad for your first year in business and then upgrade to a display ad later on. Trade publications and business association newsletters for the markets you serve are inexpensive advertising options.
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Step 5
Negotiate the best deal for advertising in the yellow pages. When you place an ad, discuss with the salesperson about having an additional listing in another category, or online, for free. They want to make the sale, so don't be afraid to play hardball.
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Step 6
Take into account that the cost for yellow page advertising varies by the placement of your ad, its size and number of headings. However, you do get the chance to pay for them on a month to month basis, unlike some other advertising mediums. Visit the two major yellow page advertisers to compare prices: SuperPages.com and YellowBook.com (see Resources below).
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Step 7
Target the customers who are likely to use your services. Conduct a direct mail campaign where you can partner with sports teams, event halls and entertainment venues. For example, have calendar magnets printed that include a baseball team's game schedule and your company contact info.
