Difficulty: Moderately Challenging
Step1
In most formats, music is king (or queen) during the midday shift, which runs usually from 10:00 a.m. to 2:00 p.m. Since the midday shift follows the morning show, listeners are ready for a “break” when it comes to endless chatter. The best midday personalities start their shows with a friendly greeting, a little tease of stories to come and then let the music soothe the nerves of those working or driving at the time.
Step2
One conventional piece of the midday shift structure is the lunch hour show. A lot of stations do request hour during the noon to one hour. If you’re working with a strict play list, this might be a good chance to loosen things up just a bit without making your program director crazy and, at the same time, show your listeners that you are more than just a jock playing the same old songs day in and day out.
Step3
Again, the conventional wisdom is that with the exception of the noon hour, midday radio is “muzak” for working folks, both in the office and at home. But just because it’s background, you don’t have to be invisible. The trick is to be engaging, entertaining, inviting and friendly. But do it in quick, well-phrased bursts as opposed to going on and on as the morning gang probably does. A quick tease of a news item going into a song, followed by the news item just after the song, done every so many songs, keeps your listeners aware that a live body is on the air, but doesn’t require them to pull their focus away from their work or daily activities.
Step4
With the exception of the lunch hour when you are talking with listeners and taking requests, the best rule of thumb to do a great midday radio show is to treat it just like you would the midday meal. Keep it light, keep in flavorful, stay away from anything really heavy and don’t over do it. Less is more during middays and doing less will bring you more listeners every day.