How to Host a Special Customer Sale Event at Your Retail Store

The key to keeping customers is making them feel important. These customers like to be recognized. One of the best ways of recognizing them is with a sale aimed at your existing customer traffic. You can easily host a Special Customer Event. These easy steps will outline your sales strategy and will boost your image in the eyes of your customers.

Difficulty: Easy

Instructions

Things You'll Need:

• Invitation letter
• Mailing list
• Sales signs

1. Invitation: Send your steady customers and special clients a letter inviting them to your special sale. Choose a date no more than two weeks away and schedule it during your regular store hours. Your invited customers and walk-in trade both benefit from the event.

2. Letter: Keep your invitation short and simple. Make the letter personal as though you were inviting a friend over to the shop for a celebration. Give the date, time and directions. Draw a map.

3. Theme: Have a theme for this event. Choose your shop's anniversary, a holiday, a local festival or an unusual shipment. Give away balloons or door prizes.

4. Merchandise: Mark your sale merchandise with tags relating to your theme. Tie balloons or decorations to selected sale tables and mark prices way down. Pull out all the stops to get rid of your clearance stock. Set up a clean display for the latest shipments.

5. Spirit: Show your excitement about this sale in your letter, your displays and in your personal enthusiasm. Talk up your event as the date approaches and be sure your regular customers get the message.

6. Remember: This is an event for treasured customers. It is a special sale to show appreciation for their loyalty and reward them with low prices on special merchandise.

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on 5/6/2008 GREAT IDEA THANKS!