How to Build a Customer Base

How you go about building a customer base can vary with the type of business you own. However, it does not have to be difficult or expensive. With a little creativity and effort you can be on your way to expanding your business in no time.

Instructions

Difficulty: Moderate

1. Think of "people who know people." Give out business cards and information at the end of your transaction and ask customers to pass your name along. Offer a small referral bonus, discount or gift to everyone who refers a new customer.
   
   This builds a lot of goodwill and can be cheaper than conventional advertising. Simply ask "how did you hear about us?"
2. If you have a store, have business cards and fliers on the counter. Offer coupons with expiration dates.
3. Consider a rewards or frequent buyer program. Have a card with 10 or so stamps on them. Have the 10th stamp yield a free product, meal or service.
4. Use the computer and the Internet. Create a website with a link to sign up for an email list. You can then advertise your latest specials, products and services. Update your website often.
5. First time yellow pages subscribers often save a bundle. Try the more well-known yellow pages (through the local phone company) and see how many clients and referrals you receive from it. Consider putting a coupon in the coupons section as well.
6. Use a vehicle sign of some sort with a business card holder. You only pay for the sign and cards. The rest is free. Your vehicle is earning money for you while you are parked somewhere.
7. Network all the time. Bring cards with you everywhere and do not be shy about handing them out. Post them on bulletin boards as well, as they are usually free! Talk about your business and why people would want your services or product. Join local networking groups. Often they have only one member of the community for each service, so there's no competition.
8. Keep in touch with your clients. Send postcards, coupons, recommendations and reminders every three to six months. Oil change places, restaurants, and shops do this frequently. People are more likely to read your postcard than open a letter.
9. Advertise in Yahoo or Google Local. Or, your local coupon magazine or Valpak.
10. Mail Christmas and other holiday cards to your clients. Remember birthdays and anniversaries with special gifts and offers. Use software such as Microsoft Office to keep an updated list in the computer. Have the client fill out a brief survey or take the information over the phone while making an appointment.