How to Sponsor a Tour de France Event

The Tour de France is an annual bicycle race run throughout France. Cyclists have competed in the long distance race for more than 100 years. Covered by the international media, the Tour de France is global event and attracts millions of viewers worldwide.

Difficulty: Moderate

Instructions

1. Contact a Tour De France representative at the Amaury Sport Organization, or ASO. The ASO organizes the Tour de France among other events. Write the ASO about your desire to sponsor a Tour de France event at: 2, Rue Rouget de L'Isle 92130, Issy Les Moulineaux, or call the ASO directly at 011([phone].

2. Discuss your budget and links to bicycling with the Tour de France representative. Ask what type of sponsorship categories are available. Inquire as to the rights and responsibilities of a Tour de France sponsor.

3. Request a sample sponsorship contract. Review the contract with your corporate attorney and make any revisions you deem necessary.

4. Come to an agreement with the ASO about the terms of the Tour de France sponsorship contract. Visit France to plan the details of your sponsored event. Hire a local representative to assist you in any planning needs.

5. Look for your business' name in Tour de France promotional material. Plan a trip to see the Tour De France and enjoy the events you helped fund.

6. Take a different route and find Tour de France event sponsorship opportunities by contacting individual Tour de France bicycling teams. Ask what type of events are available and work with the team's representative to iron out the details.

Tips & Warnings

• A large budget is generally required when sponsoring an international event.

Resources

• Visit the Amaury Sport Organization's website.
• Find contacts at the Tour de France website.

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