How to Order Summer Blockbuster Movies on Demand

The competitive nature of the movie video business keeps it moving quickly as companies rush to be the first to offer a service and outdo the competition. This technology led to movies on demand, where you can watch the summer blockbuster movies you want when you want at the touch of a button.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

• Digital cable service

1. Recognize that movies on demand also go by the name video on demand, VOD and just plain "on demand."

2. Order on demand services through your cable operator if you have broadband cable. Some cable services include video on demand service with high-speed digital cable subscriptions. Your cable company outfits you with a digital decompression engine or decoder next to your television, which connects to a video server with thousands of digitized movies.

3. Use the remote control device that works with movies on demand to select a movie. Some movies may be free, but expect charges for blockbuster movies. As movies on demand become more popular, the price should go down until it's more competitive with video rentals at stores.

4. Subscribe to a video on demand (SVOD) service and receive as many movies on demand as you want for a monthly fee.

5. Realize that videos or movies on demand may also work with wireless or telephony technology.

6. Order summer blockbuster movies soon after release with movies on demand--no more trying to grab the last DVD at Blockbuster.

7. Watch HBO On Demand to watch HBO programs when you want.

Tips & Warnings

• Movies on demand services must compete with DVRs, Internet movies and pay per view.
• Expect advertisers to enter the VOD market as well. Video on demand suppliers make the real money with advertisers, not subscribers.