Things You'll Need:
- Computer
- Internet Connection
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Step 1
Write Good Content
To keep subscribers on your freelance writing list, good content is a must. So much has been written about this, but what many of these tips miss is that good content is relative.
I am a freelance writer and run a web portal dedicated to freelance writing, and a lot of what people say about good content doesn’t apply to the freelance writing niche. You have to take into account the knowledge level of your audience, pay attention to the feedback they give you and track which topics garner the most responses.
For example, when I first started to do SEO writing, many of my readers didn’t understand a lot of the technical jargon that went along with it. So, I created a series of posts under the heading “Freelance Writer’s Technology Month.”
For one whole month, I discussed what freelance writers technology freelance writers should know about, why they should know about it and how to increase their freelance writing income using it.
To them, this was “good content.” I had to make it relevant to them though. So, the first rule of good content is to make it “relevant content.” -
Step 2
Use Case Studies
Case studies are an excellent way to keep subscribers on your freelance writing list. I stumbled upon this, and saw my subscriber rate triple in some days as to what it had been before.
I wrote a case study of sorts on a freelancer who was just entering the SEO writing market. She had some queries about it after reading my blog and emailed me a few questions. I answered them and after several exchanges thought, “Hmm, this would be useful info for my blog and website readers.”
So, I emailed her and asked if it would be okay if I posted our exchanges. I offered to keep her anonymous. She said sure. Over a six-part series, I imparted what was happening to her as she entered the SEO writing sector.
I posted how she got her first client, the problems she incurred with her first project, how to respond to queries for from potential clients and more.
The comments and signups I got from that series was amazing. And, readers tell me it was one of their favorites. I think it was because it was live, ongoing, firsthand information.
Many freelance writers are afraid of dipping their toe in the water. So, being able to take a peek like this was invaluable. -
Step 3
List Jobs
Freelance writers love job leads. One of the hardest and most time-consuming tasks of a freelance writer is finding job leads.
By providing fresh job leads, you make it easy for your subscribers to stay on your freelance writing list. -
Step 4
Offer a Freebie
Experts are becoming more and more mixed on this, but I’ve used it as a way to keep subscribers on my list. The reason is two-fold: (i) it’s easy to create value-packed free information products; and (ii) why not?
Many experts say that those after free products will only subscribe to get what they want, then unsubscribe. And some do. But, most people will only subscribe because they are really interested in your site as a whole. It’s doubtful they’ll subscribe just to get a freebie.
That’s because if they’re interested enough in your freebie, they’ve probably been to your site more than one time and already know what your site is all about. Hence, signing up to get the freebie only reinforces a decision they’ve probably already made. -
Step 5
Make It Easy to Subscribe
This is a very simple step that many sites don’t implement very well.
To keep subscribers on your freelance writing list, you have to get them on there to begin with. Make it easy for subscribers to subscribe. Simply placing a “Subscribe” button or notice on every page of your website/blog will do the trick.
