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Step 1
Are you a writer who's just starting out or a seasoned pro? Beginning writers generally charge on the low end of the scale, hoping to build up a list of published credits. Seasoned writers generally charge more, and have the contacts and published articles to back up their price. Determine where you fall on the scale and price accordingly.
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Step 2
If you're a beginning writer, shoot for the middle of the scale in terms of project fees. Low-balling your price will not only drastically drive down your compensation for the assignment, but send a clear signal to your potential employer as to what value you place on your own work.
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Step 3
Carefully research the going rates for the assignment you're up for. Contact the editors at similar publications for average writer's rates. Contact other writers for what they charge. Most will be more than happy to help you. This information will go a long ways towards determining what you should charge for the piece.
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Step 4
How badly do you need this assignment? Ideally, every assignment should be negotiated as though you didn't need the job. In reality however, sometimes paying the rent and eating supersede negotiation. In this case, purposefully set the lowest possible rate you can afford for the piece.
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Step 5
Nothing says the first price you suggest needs to be set in stone. Phrase your response carefully, such as "How does $$$ sound?" This allows a little room for the editor to maneuver and make a counter-offer.
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Step 6
If the counter-offer is too low, respond with a simple, one-line response such as "That sounds a little low." Then leave it open. Most times, an editor will either up the offer, or come up with a rationale as to why he can't pay more for the piece. Either way, you're in control.
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Step 7
Keep a careful record of negotiated prices for assignments. This will not only help you determine future rates, but back up your argument when the next editor starts shouting about over-pricing.
