How to Identify Your Customer?

I am starting a new business and I have great ideas but there is something I am missing. How do I figure out who my customer is?

Instructions

Difficulty: Moderately Challenging

Things You’ll Need:

• Your product and/ or service
• Characteristics of what you are offering

1. So your starting a business… you have all the tools and a great idea! I know your ready and probably thinking you’re going to sell your idea, product or service to everyone and you’re going to make millions. Although this is a great idea and your end result is something worth working for, it’s just not realistic. Instead you need a plan and some identifying information to ensure success. You cannot possibly become a millionaire if you have no idea who you are selling to. You need to hone in on the who, what, where, why, and how of your offering(s).
2. You will need to ask yourself some essential questions prior to starting:
   • Who is my customer?
   • What are the characteristics of my customer?
   • What will my customer attain from my products and/ or services?
   • What benefits will I offer my customer?
   • What priority should each benefit have?
3. You have identified some things that will help you with identifying your target market and helping you determine where to concentrate your efforts. Concentrating your efforts is the main purpose of your business strategy and will determine how strong your position is in the marketplace. The truth is that every product or service has an intended end user. It’s up to you to determine who this is and what you have to offer them.
   
   TCM Marketing Solutions is an expert in target marketing and implementing business strategies to both build and increase your market position. Call us at 631-804-3154 to get started!

Tips & Warnings

• Identify your client
• Identify the characteristics and traits of your client
• Identify their needs and wants
• Identify what you are willing to give them
• Identify the benefits of your product and/ or service
• If you are not willing to say no to prospective clients because you are trying to service everyone, you are potentially losing money because you are redirecting your efforts away from your target customer.