Website owners without marketing budgets can promote their sites for free. Through the efficient use of search engine optimization (SEO), blogs, directories, forums and website link exchanges, they can attract visitors to their sites, draw attention to their products and services, raise their online visibility and boost their credibility as businesspeople.
Learn to use SEO. Research popular keywords that people use in their Internet searches. Write content for your website that includes those keywords.
Write articles for submission to free website directories. This is known as "article marketing." Add your biography at the end of your articles with a link back to your website. Use the keywords in your articles that you used on your website.
Engage in blogs, forums and online discussions or participate on message boards.
Create your own blog. Use free blogging services and start posting information about your business such as announcements of upcoming sales and specials, product reviews and industry news. Set up your blog so readers can comment.
Network with other website owners and exchange links and advertisements.