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Step 1
Participants will pay $75 or more to take part in the event for your charity. They will also get donations for their dive into the cold water and a set amount for every second they stay in the water, up to 25 seconds.
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Step 2
On the appointed day the "polar bears" show up dressed in whatever costume they feel will help them get through the experience. Besides, it is all in fun.
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Step 3
A member of the organization checks the water temperature to make sure it is below freezing.
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Step 4
At the appointed time, all the contestants jump or run into the water. In order to be eligible for prizes they have to stay in at least 25 seconds.
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Step 5
Your organization has to make heat available to the contestants by way of warm cars, blankets, towels and if possible, heating devices.
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Step 6
Prizes are given for the first person to run back out of the water, which will be a smaller prize, and then go up from there. The prizes can be donated by local merchants.
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Step 7
This is generally an event that attracts media attention, so have the names of the contestants on a sheet of paper, completely spelled out. Also take notes along the way which you can give to the media for a story to be done about your organization and the charity the money will go to.











