Step1
Myspace, a type of social network is extremely hot right
now. It gets millions of visitors to its site each day (maybe
that’s why it’s always loading so slowly?) and it is one of the
most visited websites in the world (number one most visited
website in the United States). When I first joined myspace I
was really surprised to see how many people were
marketing their services on there. It ranged from:
* Singers
* Actors
* Models
* Small business owners
* Comedians
* Filmmakers
Myspace was originally built for the younger audience but
you can see that it’s obviously changing very quickly
because a lot of the older audiences roam around there. The
concept with the “friends” theme is very similar to high-
school so you have to step outside your normal business
frame of mind and work on fitting in.
Step2
Ask yourself what do they want? It’s quite simple; all they
want is to feel accepted and to have friends. They are not on
there to market their products; they just want to accumulate
as many friends as possible and to feel good about
themselves. Why do you think people post pictures and ask
for comments? They want to feel good about themselves; it
makes them feel more confident and happy which people
would gladly pay lots of money for but you will be giving it
to them for free. Why do you think Americans spend millions
of dollars each year on cosmetic surgery? Do they really
need it? Of course not, but they want the attention of their
peers and surroundings. So, make sure to leave comments
for your friends. Be a super cool, but a super helpful friend.
You shouldn’t go on myspace for the sole purpose of making
money, put some thought into it first. Myspace is a business
in itself, and you should spend some time to build this
effectively, nothing a software program can do by itself, it
needs the human touch.
Step3
Myspace is a great place to learn about the “sociological”
aspects of human beings. I learn a new thing every-time I
go there. I like to use myspace to gather feedback and
understand humans better because they are in a different
state of mind on there. It is like my own scientific laboratory
in a sense.
You have to play by their rules to make a sale, and it’s
usually harder to sale on myspace because people are just
not in the buying mode but I will reveal some solid
marketing techniques later. Myspace is a powerful network
and it is hard for someone to compete with it because of the
large amount of users.
Step4
You can add more features to a social network and try to
make it better them myspace but I doubt that you will
overcome myspace, the same can be said about the other
powerful social networks such as eBay. You can try to make
something better by adding more features and reducing the
price but being the first is something that people will always
remember.
Step5
So, if you can’t beat something what is your next route? You
join them, so this is what we are about to do and this is
exactly what a lot of other social networks have done and
they used myspace as a fuel to drive on. An example of a
social network that used myspace to fuel their burning
growth is youtube http://www.youtube.com/. In matter of
fact, the growth of youtube was so rampant that it actually
threaten myspace own video resources and they wanted to
disable myspace users from using the network on myspace,
but the users loved youtube so much so youtube has
became an exponentially growing phenomenal since. So, the
next question is how can you become the next youtube and
use myspace to fuel your next product launch? Well, there
are some ways that you can go about doing this and I will
get to them later.
Just by integrating your business around myspace you can:
? Build a rapport with prospective customers
? Generate more traffic to your website
? Build up your newsletter
? Network with people that have similar goals with you
Use it as another free source for advertising
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