How to Make a Music Press Kit

With more people picking up instruments and microphones and putting out their own CDs and downloads, it takes a lot more to get your band noticed. Here's how to put together a music press kit that will get an independent band or artist the publicity it needs.

Difficulty: Moderately Easy

Instructions

1. Introduce yourself with a cover letter. Let the reader know what type of music your band plays, when your CD drops and when your tour begins. Be brief and use a tone that appeals to your prospective audience. A hardcore metal band's press kit can use flashier language than one suited for a country music journalist or label rep.

2. Include a fact sheet or biography that details the band's history and CD, vinyl or single releases, tours and music videos. Arrange the band's history in chronological order and add publicity and management contact information at the bottom of the sheet.

3. Attach press clippings and other media coverage. Send the prospect or journalist copies of CD and concert reviews and interviews from both mainstream and independent media. If your band or artist has been on the scene for awhile, stick to clippings from the past year or two.

4. Clip a black-and-white glossy photo to the kit. Choose the best shot from a studio photo session. The photo will be used by the press, so be certain it's a flattering pose reproduced on high-quality photo paper.

5. Include your latest CD. Use the best jewel case you can afford and fit the CD booklet inside snugly. Music remains the independent artist's ultimate selling point, so make sure you've committed the best mix to disc before sending your press kit.

Tips & Warnings

• Add stickers, buttons or other swag if you can afford it.
• Post an EPK (electronic press kit) on your website to reach journalists who aren't on your target list.
• Invest in a glossy or embossed folder to hold the press kit.
• Don't simply throw a CD and a poorly photocopied cover letter in an envelope. It will brand you as an amateur.