How to Design a Billboard Ad

Ever since people have driven on roads, billboards have been used for advertising. With so many ads littering the highways today, one must now be extra creative to design an ad that will draw someone's attention for those few seconds they pass by.

Instructions

Difficulty: Moderately Challenging

1. Know your product and its target audience. You can design a beautiful billboard, but if it's not attracting the people who will buy your product, it's absolutely useless. Knowing your audience is important in deciding the ad design and picking a location for the billboard.
2. Showcase the product up front. You can't tease your viewers like radio and tv ads do, because they'll only see the ad for a few seconds. They need to know immediately what you're selling. Your product or service should be the largest image in the ad.
3. Keep the layout simple. Again, the viewers won't have a lot of time to read a complicated message. It must be short and focus solely on the product.
4. Make the ad stand out. If you want your ad to be noticed, the billboard can't blend in with its surroundings. Use bright vibrant colors with a high contrast so it will be highly visible.
5. Send a message that will get people's attention. Design a short message (eight words or less is good) that will stick in their heads. Using humor and intrigue always works, but remember that it must still associate with the product.

Tips & Warnings

• The billboard's location can be key. If it's downtown and viewed by slower drivers and pedestrians, you may be able to use a longer message than if the billboard is on a freeway. However, always keep the message simple.