How to Start a Bikram Yoga Studio
Bikram Yoga has become popular in American society. Celebrities, politicians and even school children are all participating in this ancient form of meditation and exercise. With such a high level of interest opening a yoga studio can be a profitable endeavor for a small business owner.
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Instructions
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Determine whether you have the time and resources available to dedicate to starting a small business. Meet with a financial analyst or investment banker to discuss financial options for opening a Bikram Yoga studio.
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Look into training centers for Bikram Yoga practice so you can gain certification to teach yoga classes. Check various yoga colleges and certification centers around the country for more information on becoming certified as an instructor.
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Begin writing a concise and well thought out business plan. Ensure that you cover all bases including expenses and income projections for at least 2 years out, all equipment, space rental, taxes, insurance, as well as information on your customer base, marketing ideas and projected return for investors if you are acquiring them.
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Decide what you will charge per class and how many levels of classes you will have. Consider recruiting and hiring other teachers so you can hold more classes and more flexibility for your clients and you can concentrate more effectively on running the business.
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Scout a suitable location for your studio and begin thinking of where you will recruit a customer base; visit gyms and spread information via the internet and word of mouth to help grow your studio. Consider hiring someone to manage the business aspect of the studio if you would prefer concentrating on the discipline itself.
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Tips & Warnings
Register your studio with Bikram Yoga College of India for help in endorsement.
