-
Step 1
Determine your keywords or keyword phrases. Though you may think you know what they are, it’s critical that you check your keywords or keyword phrases using an online traffic tool. This tool will tell you how often people actually search for the keywords or keyword phrases you’ve selected. There are many tools of this kind on the Internet, one of which is linked to at the bottom of this page.
-
Step 2
Select the top two or three for inclusion in your title meta tag (reserving the rest for your keyword meta tag).
-
Step 3
Start with your keywords or keyword phrases, followed by your brand name. Unless yours is a highly-recognizable company or service that people will search for by name, do not lead with it in your title meta tag.
-
Step 4
Write your title meta tag in 6 to 12 words, limited to no more than 63 characters. Yes, spaces count.
-
Step 5
Don't look for a complete sentence in your title meta tag, just a string of words that gives search engines and visitors an idea of what you do and who you are while also, of course, incorporating your keywords or keyword phrases. For instance, “News and Commentary Blogs at Writing In The Light” or “News and Commentary Blogs – Writing In The Light” using a hyphen to separate your keywords from your brand name.
