Determine your keywords or keyword phrases. Though you may think you know what they are, it's critical that you check these words or phrases using an online traffic tool. This tool will tell you how often people actually search for the keywords or phrases you've selected. There are many tools of this kind on the Internet, such as Submit Express, Google Adwords and Self SEO.
Title meta tags are among the most important of the three main meta tags -- title, description and keyword -- you write for your website's search engine optimization. According to marketing firm Bruce Clay, the better the search terms in your title, the higher your search engine ranking and the more traffic you'll see on your site. The title meta tag is the string of words that appears at the top of your webpage, visible to both search engines and your site's visitors.
Select the top two or three keywords for inclusion in your title meta tag. But don't ignore the rest; reserve some of these for your keyword meta tag.
Start with your keywords or keyword phrases, followed by your brand name. Unless your site is for a highly recognizable company or service that people will search for by name, do not lead with the brand name in your title meta tag.
Write your title meta tag in 6 to 12 words, limited to no more than 63 characters, including spaces.
Avoid wasting characters on forming a complete sentence in your title meta tag. Rather, focus on a string of words that gives search engines and visitors an idea of what you do and who you are. For instance, "News and Commentary Blogs at Writing In The Light" or "News and Commentary Blogs - Writing In The Light," using a hyphen to separate your keywords from your brand name, are two options that use keywords and keyword phrases and give the necessary information about the site.
Tips & Warnings
- Your title meta tag should be meaningful, not merely a string of keywords or keyword phrases simply separated by commas. The only recommended punctuation is the hyphen.
- Every page on your website serves a different purpose, so each page needs a different title meta tag.
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