How to Write Keyword Articles

Media outlets, retail enterprises, education institutions and self-employed Web entrepreneurs are among the numerous entities that use keyword-driven content to market products and services. Such entities rely on effective use of keywords to help Internet users find them in Web searches. Thus, correctly written keyword articles can increase a business's website traffic, sales or advertising revenue. To write keyword articles that get noticed, you must strike a balance between using keywords and useful content to increase Internet user knowledge about the information your company wishes to pass along.

Things You'll Need

• Internet
• Word processing program
• A keyword or keyword phrase
• Basic English skills

Instructions

1. Select your keywords or phrase based on your marketing or website niche. Write your article headline placing the keywords or phrase at, or close to, the beginning of the headline. Common keyword article headlines include "How To," "Top Five," and "Secret Method."

2. Write the introductory paragraph. Include a "hook," often in the form of a question, that pertains to the keyword topic. Include your keywords or phrase in the first line and then again elsewhere in the introductory paragraph.

3. Create two to four subheadings with your keyword words or phrase. Use bold lettering. Subheading topics should expand on your main topic. Under each subheading, write a topic sentence and a two- to four-sentence detailed paragraph related to it. Include the keywords or phrase in each article paragraph.

Tips & Warnings

• Avoid writing long-winded, wordy and over-complicated keyword content. Instead, use short, on-target, clear and concise language. Proofread, spell check and edit keyword articles before publication.

References

• Seo Made Simple: Strategies for Dominating the World's Largest Search Engine; Michael H. Fleischner