Things You'll Need:
- Media lists
- Brainstorming ideas
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Step 1
First develop objectives. Objectives can include the goals of the individual or company requiring pr support. Once the objectives are outlined, a strategic plan can be put in place.
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Step 2
Next you can develop the campaign strategies. If the client wants to develop business relationships in the corporate world creating a press kit would be a great strategy. Additional strategies could include researching media outlets to pitch the product, service, or event to and to partner/barter with organizations for publicity.
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Step 3
Execution of the strategies is key. Once you have researched organizations to partner or barter with, you must create a professional agreement with deliverables of what your company can offer them as well as what you expect from their company. Companies will be apt to work with you if you have a lot to offer on your end.
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Step 4
Developing solid outreach lists is next in line. You have to target radio, television, print and web outlets that are appropriate for your targeted demographic.
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Step 5
Once your lists are developed you must create effective pitch letters to reach each outlet. You can cater the message to each outlets layout or format. Pitch letters must be creative and attention-grabbing; so many other people are pitching to these outlets just like you.
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Step 6
After pitching you must follow up persistently with each outlet to ensure placement. It is suggested that you call and email 4 to 5 business days after pitching. You must be persistent when following up with media outlets due to their busy schedules.
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Step 7
Once you have completed majority of your campaign you should do a critical evaluation. Your evaluation should include what happened during the campaign and ways that you can improve your strategies.
Comments
MWilliams said
on 2/26/2008 Great