How to Write an Ad To Sell an Internet Marketing Product

Whether you are new to the Internet marketing arena or an old hand, learning to write effective ad copy so that your Internet marketing products sell is crucial to making a living online. The wrong ad copy can seriously affect your livelihood. There are a variety of ways to sell an internet marketing product, you can resell someone else’s product for which you have the master resell or resell rights, you can promote an Internet marketing product as an affiliate and make money that way or you can write your own Internet marketing product to sell. Whatever avenue you choose, you will want to write effective ad copy that makes the sale.

Instructions

Difficulty: Moderate

1. Use the ad writing formula AIDA (A-Attention, I-Interest, D-Desire, A-Action) when writing ads.
2. Attention is for when you are writing a headline. It’s very important to create an eye-catching headline and this is not as difficult as you might think. Simply think of what problem your product solves and then use a headline that gives the solution. For example, let’s say your Internet marketing product tells how to create eBook covers for free, thus eliminating the need to purchase expensive software programs in order to create eBook covers. You might choose a headline like the following: How to Create E-book Covers for Free and Save Money! As you can see, you want something that is going to stand out and says exactly what the product does.
3. Once you have gotten the attention of the readers, then you have to generate interest. It is not enough to simply catch someone’s attention with a headline. If you’ve ever looked at spam in your email box, you’ll know what I mean. Have you ever gotten a spam email that you went ahead and opened because the way the headline was written you thought it might not be spam? While it’s true that the headline caught your attention enough to get you to open the e-mail, it didn’t hold your interest once you saw what it actually was. Avoid this in your own ads. Hold your reader’s interest by telling them about the main benefit of your product, then focus on that benefit in the body of the ad. An example for generating interest for the previous example in Step 2 might be: Unique report ends the need for expensive software to create eBook covers.
4. The next step in writing the ad is to create a desire for the product. Once you have created an eye-catching headline and interest in your product, desire for your product is relatively easy to create. Using the same example as before, here is how you could create desire for the eBook on creating eBook covers: In 30 minutes, you can have the professional and eye-catching eBook cover you’ve always wanted.
5. You want the person reading your add to take action and purchase your product. One of the biggest mistakes beginning ad writers make is to not add the call to action. Many times this is because the beginning marketer fears being thought of as a pushy salesman. However, there is a way you can word the call to action that doesn’t make it seem like a hard sell. For the example ad, here is the call to action: Save money by getting your copy today!

Tips & Warnings

• Use the words "you" and "your" in your ad. Your reader will be changing them to "me" and "mine" in their heads, which can make them more likely to buy your product because they can more easily see how it will benefit them.
• If you’re reselling someone else’s product or promoting an affiliate product, change the ad copy given to you and put it into your own words. People reading ads will be less likely to purchase a product if they are reading the same ad over and over from different marketers of the same product.
• Add a symbol to the headline. Symbols can make a headline stand out, but as with caps, use them very sparingly.
• Use all the space that is given you for the ad. After all, if you’ve been given ten lines, use ten lines. It gives you an opportunity to tell readers more about your product.
• Test your new ad copy in a free eZine or a free classified ads website. This will help you to discover which of your ads works best.
• Keep your headline short. You don’t want a really long headline because readers may not stay long enough to finish reading the ad.
• You should only use caps when you absolutely have to. It is all right to occasionally use one word in all caps, say in your headline to help catch your reader’s attention, but this should be used sparingly as it gives the impression of someone shouting and you don’t want prospects to think you are shouting at them.
• Don’t make claims of having made huge amounts of money by using a product unless they are true and you can back them up with evidence. Even then, I would caution against making such claims at least initially, as there are so many marketers out there doing this now that people have become blasé and tend to ignore such ads.