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How to Advertise a Car to Sell

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By eHow Contributing Writer
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Traditionally, advertising a car meant reserving space in the classifieds of your local newspaper. While this is still a popular method of selling a car, it can be expensive and limiting. It is important to take advantage of multiple advertising avenues to gain the best exposure. Online ads are very popular in today's market because they give you access to a wider audience and the ability to post more information about the vehicle.

From Quick Guide: Sell Your Car
Difficulty: Moderately Easy
Instructions

Things You'll Need:

  • Photos of the car

    Create the ad

  1. Step 1

    Include the basics of the car such as the year, make, model, trim level and mileage.

  2. Step 2

    Emphasize the extras such as upgrades, mechanical replacements and unique features of the car you are attempting to sell.

  3. Step 3

    Include the price of the car for sale. Buyers will disregard an ad without pricing information.

  4. Step 4

    Utilize common ad phrases to communicate your intentions with the sale. Phrases such as "OBO (or best offer)" or "must sell" express your willingness to negotiate for a quick sale. A word like "firm" will express your desire to stick to your asking price with no negotiations.

  5. Step 5

    Use descriptive terms to entice the buyer and generate interest. "Low mileage," "one owner" and "fuel efficient" are all positive characteristics that will grab the buyer's attention.

  6. Step 6

    Include photos to further advertise the car. Most people tend to be visually oriented and benefit from seeing an image of the car. It is important to use multiple photos taken from different angles of both the exterior and interior of the car.

  7. Place the ad

  8. Step 1

    Include your ad in the classifieds of your local newspaper. This traditional means of advertising can be costly, but it is usually an effective way to sell.

  9. Step 2

    Utilize online automobile sites such as AutoTrader to market your car to a wider audience.

  10. Step 3

    Advertise in online classifieds such as Craig's List (see Resources below).

  11. Step 4

    Place the ad in weekly "shoppers" and giveaway newspapers.

  12. Step 5

    Post your ad on bulletin boards at your office, as well as college campuses and grocery stores.

Tips & Warnings
  • Be available by the phone while the ads are running. Most buyers will not leave a message and they may not call back.
  • Be creative when you advertise the car. Your ad is all potential buyers will see. It is important to pique their interest with the ad which will lead to more inquiries and a quick sale.
  • Keep track of the venues used to advertise your car. It is important to remove the ads from bulletin boards and have them pulled from publications after you sell the car to avoid further inquiries.

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