How To

How to Choose SEO Keywords

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By eHow Contributing Writer
(7 Ratings)

Using SEO (Search Engine Optimization) and improving your website's SEO consistently is vital for its success. Choosing the best SEO keywords is extremely important to this process. The good thing about properly executed SEO is that the work you do now will continually produce results for you for a long time to come. Follow these steps to choose the best SEO keywords for your website.

From Quick Guide: Online Marketing Made Easy
Difficulty: Easy
Instructions
  1. Step 1

    Think about the subject of your website. Write down all the keywords that you think people are most likely to use when searching for the information that you have. Get the opinion of other people such as friends, family and customers. Ask them what keywords they have used or think they would use to find your website.

  2. Step 2

    Get a keyword tool that can give you more suggestions. Many free ones are available online. They will be able to tell you the keywords or phrases that are the most popular and likely to bring you the traffic you want.

  3. Step 3

    Find out what keywords your competition uses. Look for the keyword tags in the source code to find these keywords. To view a website's keywords, while viewing the website in your browser click "Source" in your "View" menu. If that option is not available, then right click in a blank area of the website and click "View Source" from the menu that pops up.

  4. Step 4

    Use a pay-per-click program with a small monthly budget if you can afford it. This will allow you to see how many impressions you are receiving from each keyword or phrase. After a few months, it should be obvious which search terms are the best for your website. Use this information to adjust your SEO keyword strategy to ensure people will be able to find your website through search engines.

Tips & Warnings
  • Remember to use a keyword for your specific area or region if that applies to your product or service.
  • Don't only choose general keywords. Keywords that are more specific usually perform better.
  • Don't use trademarked or copyrighted keywords from your competitors' websites.

Comments  

brate said

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on 9/14/2009 True. I agree with your suggestion of carrying out the basic practices while blogging. But sometimes, these suggestions are limited to blogging and not for the whole internet marketing. I read your post, and open a blog where I used to present some articles regarding the advancements in the medicine, new research going on the field, and other relevant topics. It works fine to gain a continuous attention from the patients. But the same didn’t work much for the website that I created for my clinic. I was eventually required to hire an SEO company.Hiring someone to optimize your website would be a really good idea if you have a new website and/or business venture. Using the services of an experienced Offshore SEO company will give you exactly the results you need. SEO companies are trained to generate a steady continuous flow of quality traffic in order to achieve more revenue for your ...

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on 9/4/2009 Interesting, especially about pay per click program. Good advice, glad I found this. Thanks, 5*.

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on 3/15/2009 There is a wealth of knowledge available on the internet concerning innovative ways of marketing your website. Sometimes it’s hard to sift through the garbage to get to the real information. I ended up turning to Triton Technologies (http://www.triton.net) for their web optimization program. As a company that specializes in all of the latest techniques, Triton optimized my website and I saw my search engine listings jump, and the traffic my site received increased exponentially. I am very pleased with the results that the Triton Web Optimization package

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