How to Get into an ATA Talent Agency

When looking to showcase your talent, whether its dancing or theatrical skills, its best to find a reputable talent agency to represent you. There is a stress on the word 'reputable'. Like many businesses, there are cowboys, so you need to make sure you choose a representative who will protect your interests and treat you fairly. The Association of Talent Agents (ATA) is a named bargaining partner for guild agency relations, involved in negotiations for the Screen Actors Guild, Writers Guild, AFTRA and DAG. Choosing a talent agent that is a member of this organisation offers benefits and protection for you.

Instructions

Difficulty: Challenging

Things You’ll Need:

• Internet Access
• Photographs/Portfolio
• Covering Letter
• Headshot
• Determination
• Thick skin

1. Do your homework and find out who represents whom. The Internet Movie Database site (listed in resources) can be a great help as you simply look up an actor's name and click on the 'agent' button. Representation is a very exclusive community, so you will find that the big players, such as William Morris or CAA do not encourage unsolicited materials. From this search, you can build up a picture of who the major players are, who they represent and which agency will best suit your talents.
2. Visit the ATA Talent Agency Search site listed in the resources section. Many of the larger agencies are bi-coastal, with their offices split between NYC and Hollywood.
3. Getting representation is important, however finding it can be like finding a needle in a haystack. Before contacting any agencies, make sure you are prepared for rejection and arm yourself with the determination to make yourself stand out from the crowd.
4. Many agencies will reject blind submissions, however they can sometimes be successful. A carefully written covering letter which highlights your talents and a fantastic headshot can grab an agent's attention so much that they want to find out more.
5. Telephone or email ATA agencies to find out if they are looking for talent on their books. While you need to self-promote, try not to be too aggressive. This can be a real turn-off.
   
   When cold-calling, always be professional and friendly. If you happen to get a rep's assistant on the phone, try and build up a rapport. Assistants can make or break your contact with an agent.
6. While unsolicited promo packs may get in your foot in the door, many agents prefer to hear about talent from referrals. By improving your networking skills, you can put yourself in line for opportunities. At castings, if your performance has been received favorably, see whether the casting director can refer you to a rep. It is always worth asking - after all the worst answer they can say is 'no'.
7. When you attend castings or meet people who work within the industry, be sure to take down their details. Networking is key to landing that all important agency representation as it can lead to referrals to reps.
   
   Create an address book purely for your trade. If you have a recent big accomplishment, better marketability or upcoming appearances, do let your contacts know about it with a quick postcard. Always be professional with these contacts and that includes sending thank you notes, invitations, etc.