How to Create an Art Blog to Promote Your Artwork

Photograph your artwork to post on your blog.

Having an art blog to promote your artwork not only includes relatively free marketing, but allows you to connect with your customers and galleries as well as receive a wider audience through Internet searches. By using specific keywords that potential customers search for on their search engine, your blog will show up in these searches allowing customers to match up with artists that fit their needs and artists to receive more sales.

Instructions

1. Choose a blogging site that fits your skill level and budget. Some sites offer blogs free of charge while others charge a monthly or annual fee. You will also find that various blogging sites are better for beginners or have more advanced tools. Research the various sites and sign up for your blogging account.

2. Create a title for your art blog that is short, simplistic and straight to the point. Think of a title that will get readers' attention and simple enough for them to remember the title and associate it with you, the artist. Fill out your profile with a blog description, website address if you have one, contact information and photographs of you, your studio or your artwork. Your profile can include as much or as little information about yourself that you want.

3. Choose a theme and layout for your blog that represents your personal style. The look of your blog will brand you and your artwork so it should be appealing and fit what you consider your art's theme, style or message. Blog layouts are available by graphic artists for free or by paying a small fee. You can also have one custom-made for your blog by paying a higher fee. The layout typically changes your background images and colors, text and color schemes of the blog.

4. Write a variety of posts that are informative, entertaining and promotional. Offer your readers a good balance of personal and professional blog posts about not only promoting your art, but announcing future gallery openings, talking about your life as an artist or sharing your studio space, personal photographs and high-resolution photos of your newest works of art. It also helps to have posts tailored to readers who are also artists, such as tutorials or interesting articles.

5. Research search engine optimization, or SEO, to learn about choosing and using keywords in your posts in order to drive more traffic to your blog. Generally speaking, you should decide on keywords that potential customers would use to find your posts, and include those keywords in the post title, description and body.

6. Write new blog posts on a regular basis, at least two to three times a week. Follow other artist blogs and join the growing community of art bloggers.

Tips & Warnings

• Be sure to update your blog often, as they are more interactive than traditional websites.

References

• The Pauper: Artist Blogs: Why Every Artist Needs a Blog; Kristin Royce

Resources

• Artists Network: 8 Free Ways to Market and Promote Your Art Online; May 2011
• Blogger: About Us: The Story of Blogger
• Wordpress: About Us