eHow launches Android app: Get the best of eHow on the go.

How To

How to Promote Your Music Using MySpace

Member
By Jenniev
User-Submitted Article
(2 Ratings)

MySpace has become an integral marketing tool for aspiring and even established musicians. It levels the field a bit in effectively promoting your music to the masses, and if used correctly, can add hundreds to thousands of fans and up your street and industry credit many times over.

Difficulty: Moderately Easy
Instructions

Things You'll Need:

  • Internet access
  • Recorded original songs
  • Pictures of yourself and/or your band
  • Database program
  1. Step 1

    Set up a MySpace artist account. If it is not an artist account, you won't be able to upload your songs. It's also a good idea to create multiple accounts with similar-sounding band names-if your band is called Element, you might want to create Myspace pages for other names, such as Element Music, and Element Fansite. That way, you have multiple versions of your name out there, and already have control of the "domain name" for other potential fan sites.

  2. Step 2

    If you know nothing about design, get someone to design your MySpace page for you. Give them guidance about your style, image, sound and message. They will cater the site to your specifications. Or, if you can do it yourself, do it. Keep in mind you want your MySpace site to represent who you are as an artist, not what you think makes you look cool. There's no bigger turnoff than confusing people: an adult contemporary artist posing as a heavy metal one doesn't really work, and you will lose people's interest.

  3. Step 3

    Set up a blog and update it every week. The more you write, the more chances for your site to be seen.

  4. Step 4

    Keep a database with information on all the people you "befriend." This way, you can keep track of who is in what city, what region and what country, as well as what type of music they like and any notes on emails you've exchanged.

    Also, try and get people's "real" email addresses to add to your mailing list. Always ask if you can add them to your mailing list.

  5. Step 5

    Make your site interesting. Use unique pictures and descriptions without using the actual word "unique." Unique is a word you want to keep in mind, not one you actually want to use (unless it's from a direct quote from a reviewer).

  6. Step 6

    Link your MySpace site with every other website you have. MySpace is great but limited, and is often overloaded. You want to ensure if you get people to your MySpace page, you can also get them to another site should the MySpace site fall apart.

  7. Step 7

    Start searching for fans. Do searches via zip codes, states, common interests and types of music. Once you identify potential fans, send friend requests, ideally with a message as to why you are contacting them. A huge turn-off is to send out mass emails and mass friend requests. People want personalized emails and a reason you are contacting them.

    With so many "bots" (computer programs that add friends haphazardly), personal contact is becoming a premium. Show a potential "friend" that you took the time to find out about them, and they will remember. They will also be more likely to come see one of your shows when you come to their town.

  8. Step 8

    Promote upcoming gigs with a blog post, bulletin post and invites. Cross-promote wherever you can, as the more stuff you have out there, the higher the chance of other people actually seeing it.

Tips & Warnings
  • Be honest and true to yourself and your music. It's the first rule of marketing: know your product.
  • MySpace is a great resource, but don't use it to replace an actual website for your band. MySpace has glitches and it's best to be on the safe side and have your own website to use alongside your MySpace site.
Subscribe

Post a Comment

Post a Comment

Related Ads

  • Have you done this? Click here to let us know.
I Did This
Get Free Arts & Entertainment Newsletters

Copyright © 1999-2009 eHow, Inc. Use of this web site constitutes acceptance of the eHow Terms of Use and Privacy Policy .   en-US Portions of this page are modifications based on work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. † requires javascript

Demand Media
eHow_eHow Arts and Entertainment