How to Use Information Papers for Your Business

Information papers are a great tool to gain customer loyalty and build client relationships. They are sheets that give your customers or clients a greater understanding of something that is related to your business. For example, a tax preparer might have information papers on how to keep track of work miles on your car, how to know what medical expenses can be written off or how to write off work expenses. Follow these steps to learn how to use information papers for your business.

Difficulty: Moderately Easy

Instructions

1. Set them in a rack by the register. Put them in a place where EVERY customer will see them. Make them assessable.

2. Send them as content in your newsletters. Have an informational paper included in every issue of your newsletter. Your clients will save your newsletters and have your name at the top of their list when they need anything related to your services.

3. Leave them as ‘gifts’ with potential clients. After speaking with a client in person or over the phone send them a follow up letter or email and be sure to include a related information paper. This will establish your credibility and usefulness with them.

4. Give them to local libraries, community centers and restaurants as a marketing method. Place them all around town! Many places will be glad to add it to their public resource piles and you will get a bit of free advertising!

5. Send them to a magazine. Why not get it published as an article? These would work quite well for local publications or trade magazines. Be sure to include your byline!

6. Create a booklet of papers to sell. Compile a booklet of several information papers. Sell it for a minimal fee to get some extra revenue.

7. Post them on your website. Have them as a front page or a linked page. You will drive more traffic to your website and have clients coming back to your site to get more information!

Tips & Warnings

• If you hire a copy writer, be sure you have all rights to the written material.