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Step 1
Focus it as a specific resource gathering method. Do you need manual labor? Use a direct response packet to solicit manual labor. Do you need prayer, money, or car donations? Use direct response to gather these things.
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Step 2
Use it as a general fund-raising method. Does your non profit need some general support? Use direct response. Find an effective direct response packet and send it out once or twice a year to build on existing support.
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Step 3
Promote a new mission or project. If your non profit is expanding its vision, use direct response to let your supporters know about it and get them to help support it. You will be killing two birds with one stone!
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Step 4
Build relationships through an appeal for help. Establish long lasting relationships with supporters by emphasizing your need for their help and support. Use direct response to highlight that your organization is built on the foundation of supporters. You will build stronger relationships with existing supporters and gain more supporters along the way.
