Difficulty: Moderately Challenging
Step1
Review your budget. Are you certain the money isn't there, perhaps in a different account?
Step2
Research. It seems that business managers eat and breathe data, especially numerical data.
Step3
Write. What does it do? Why do you need it now? What does it cost? Talk about outcomes, return on investment, whatever term best fits your industry. Use positive language where possible.
Step4
Explore alternatives: we could do this other thing with this anticipated outcome. Do a comparative analysis.
Step5
Negotiate with other departments and areas to find money in other funds. Explain how this expenditure will benefit them.