How to Use a Case Study for Your Non Profit

Case studies are a powerful way to present a reader with all of the benefits of participating in whatever you are trying to persuade him to do. Follow the steps below to effectively use a case study for your non profit

Instructions

Difficulty: Moderate

Things You’ll Need:

• A Completed Case Study
• A Non Profit Organization

1. Post the case study on your website. It could be used as the first page, a ‘link’ page, or you could have many case studies written up and post them all on a ‘testimonials’ page.
2. Use the case study as copy for your newsletter. Your supporters love to hear what’s going on. Informing them through the use of a personal story is perfect!
3. Use the case study (a trimmed down version) as copy for your brochures –such as in the ‘what we do’ section. This will make your brochures come to life! Case studies take the dull, informational edge out of it.
4. Apply the content of the case study as part of a fundraising letter. Include a picture and your letter will come to life!
5. Send it to supporters and potential supporters as an email. Feel free to do this even if you are using the same case study as content for your website. When your supporters visit your website they will recognize the case study and feel that you are truly keeping them informed.
6. Create a press release from it. Is the story news worthy? Then include it in, or make it the center of, a press release.
7. Allow your fund raisers to use it in their fund-raising efforts. They can weave it into an informational packet, use it in a presentation, or use it as an example fund raising conversations.

Tips & Warnings

• Although it is great to use one case study in several different venues, be sure not to over extend the life of a single case study.