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Step 1
Determine your goals and objectives in conducting market research. What do you want to find out? What is your target population?
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Step 2
Give clients and suppliers a brief questionnaire to get the necessary information.
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Step 3
Follow up with phone calls. Ask for additional information and inquire about specific likes and dislikes.
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Step 4
Create a focus group of customers or suppliers to give feedback on what they want from your business.
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Step 5
Talk to your employees who man the frontlines, listening to customers. Encourage them to capture customer comments, opinions and ideas. Reward your employees for doing so.
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Step 6
Delegate a job of summarizing customer comments in one report on a regular basis.
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Step 7
Examine sales records to see where popular selling regions are and what customers are buying.
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Step 8
Review questionnaires, interviews and focus group results to determine trends.
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Step 9
Prioritize changes you wish to make, based on feedback.
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Step 10
Decide who is responsible for making changes, and how.











Comments
paigeturner said
on 5/29/2009 Good points and interesting article. Surveying potential clients in addition to existing clients would give a broader data set. Thanks for posting this!
zemzem82 said
on 1/13/2009 great aticle its food for thought- zemzem.ecrater.com