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Urban vinyl art toys were introduced to the American market by Hong Kong artist Michael Lau at a toy convention. His creations were G.I. Joe dolls souped-up in hip-hop fashions. Following Lau was a wave of graffiti artists, graphic designers, and sculptors putting their own spins on urban vinyl dolls. In 2002, Robert Budnitz opened a store specializing in urban vinyl toys, in Los Angeles. He immediately began commissioning artists to create original vinyl toys for his Melrose Avenue store. The toys styles were influenced by the lowbrow art movement popularized by underground artist Robert Williams. Also at his store, Budnitz introduced “munnys”, a vinyl toy doll made specifically for do-it-yourself customization. Note that artists of the caliber of Gary Baseman and Tim Biskup have customized their own munnys, and so can you!