in the "title" field, type in words you think people may type into google when they are searching for this information. you should limit it to five short words. those same words will appear in your title tags (the hyperlinked sentence). for example, if your five words were: cheap gifts for your friends, when people click on that link through google search, they will see: http://yourblogname.blogspot.com/cheap-gifts-for-your-friends.html.
Step3
make sure your blog matches the words in the title. make sure you are are showing cheap gifts somewhere on the page, not necessarily in that particular post. for indepth information about improving your blog, log on to: http://tips-for-new-bloggers.blogspot.com
Tips & Warnings
you should name every post with simple keywords. always think: what words would i type in if i were searching for this information?
keep your blog simple, and if you can, use pictures. don't just throw a bunch of text on your blog and expect people to favor it. people want to see pictures along with well layed out text.