How to Sell Your Products in Wal-Mart Stores

You have a product and you're thinking of tackling the corporate world of Wal-Mart to sell your product. Ask yourself a few questions first: Is your product a Wal-Mart type item? Does Wal-Mart serve the people you are trying to reach with your product? Visit and get to know Wal-Mart stores to get a feel for whether their company is the right place to promote your product. If you think it's the right place, then put yourself in the buyer's shoes. As with anything you want to sell to a busy corporation, consider their vision and shape your product to fit their vision. Make it easy for Wal-Mart to approve your product. Make your online application as flawless as possible, and market your product to them through their Wal-Mart vision, and you'll have a chance at success.

Things You'll Need

• Finished product
• UPC code

Instructions

How to Sell Your Products in Wal-Mart Stores

1. Get to know Wal-Mart. Read their corporate website, and visit a store. Get familiar with their merchandise. Corporate website link below.

2. Obtain Supplier Evaluation Report with Dun and Bradstreet (D&B) before beginning questionnaire process. Call [phone] for Evaluation Report.

3. Complete online Product Submission Packet. Access to this supplier information link below.

4. Complete Proposal Application.

5. Obtain a copy of product liability certificate of insurance.

6. Make a copy of your Uniform Code Council (UPC) (GSI) letter identifying your company's bar code labeling.

7. If you are a minority/women-owned business, fax copy of current minority/women-owned business certificate to [phone].

8. After your submission packet is completed and emailed, you will recieve an answer from a buyer. If they are interested, you will be asked to provide a sample of the product and a copy of your UPC Code letter to an address they will provide for you.

9. If they decide to sign you on as a supplier company, you will be contacted again to meet with a Corporate Buyer and begin the contract processes.

Tips & Warnings

• Have your product and UPC Code letter ready and waiting to mail in case you get a positive response from a buyer. Prompt reply will look good for you.

Resources

• Wal-Mart Link -- How to Become a Supplier
• Wal-Mart Corporate Home Page