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How To

How to Hold a Book Signing

Member
By Kathleen Fuller
User-Submitted Article
(1 Ratings)

Book signings are a great way for authors to personally interact with their readers. They are also an excellent venue for promoting your current books and future releases. Here are some tips for holding a book signing.

Difficulty: Moderately Easy
Instructions

Things You'll Need:

  • Book signing venue (library, bookstore, writer's conference)
  • Your books
  • Pen for signing books
  • Candy or chocolates (optional, but readers love little treats like these)
  • Computer (to create advertising flyers)
  • Paper
  1. Step 1

    Contact the venue. Choose a place where you want to hold your book signing. Libraries and bookstores are the most popular choices, but don't limit yourself to those locations. Be creative in choosing where you hold a signing.

  2. Step 2

    Book the signing at least one month in advance, if not more.

  3. Step 3

    Three weeks before the signing, send out press releases to the local media (newspapers, radio and TV stations) announcing the signing.

  4. Step 4

    Create posters and flyers advertising the signing. Post these in businesses (get permission first) and other public places. Start advertising the book signing three weeks in advance.

  5. Step 5

    Talk up the signing to your family, friends and colleagues.

  6. Step 6

    Contact your publisher and make sure they are sending your books to the bookstore or library. Do this two to three weeks in advance.

  7. Step 7

    Take your own copies of your books, in case the publisher doesn't send them out. This happens more than you think.

  8. Step 8

    Meet with the librarian, bookstore owner or other person in charge a few days before the signing. This is your opportunity find out where the signing will take place in the store, what you need to bring and any other questions either you or the coordinator might have.

  9. Step 9

    Be prepared on the day of the signing. Be friendly and don't be afraid to meet people at the door. Have a dish of treats at your signing table. Relax and enjoy meeting your readers and potential readers.

Tips & Warnings
  • If holding your own book signing sounds daunting, partner with another writer and hold a dual book signing. You can also hold group book signing at author and reader conferences.

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