How to Sell Your High School Yearbook

Selling the Yearbook is the most important job of the yearbook staff. If you can't sell the product, there will be no business (meaning no more yearbook class)! Read on for some steps you can take to ensure that you generate as many sales for your yearbook as possible.

Instructions

Difficulty: Moderately Challenging

Things You’ll Need:

• Perseverance
• Organization
• Hard work

1. Announce it. Ask the principal to allow you to announce upcoming and ongoing events for the yearbook at every assembly and every morning during announcements. Keeping students informed during the period of yearbook production will generate excitement and excitement will lead to sales.
2. Include everyone! Send forth your photographers into the classrooms and hallways and tell them to take pictures of everyone, not just the popular kids. The goal in our Yearbook class was to have at least two pictures of every single student in the yearbook, their class shot and one candid. Tell the student body this so they will want to buy a yearbook.
3. Fundraise. Hold fundraisers throughout the school year. Try car washes, raffles and dances. These fundraisers will pull in more money for a bigger and better yearbook and will show the student body how hard the staff is working to produce a quality book. This will help sales!
4. Advertise. Put a Buy Your Yearbook link on the school website. Nowadays, people are used to paying for things online and a convenient place to purchase for parents is always a good thing! Also, consider having staff members put links to the "Buy Your Yearbook" on their personal webpages, like those on MySpace or Facebook.
5. Send your staff out to local businesses to sell advertisements. Once these businesses purchase an advertisement they are also likely to purchase the yearbook it will run in!
6. Stay in their faces! Have staff wear "Buy a Yearbook" t-shirts. Put a Buy a Yearbook sticker on your cars. Post signs all over the school and in local businesses. Make your entire community aware that this years yearbook will be the best ever and you will pull in more sales!

Tips & Warnings

• Create a My Space page just for Yearbook production. The student body and parents can watch online as the Yearbook comes together.
• Invite the student body to participate in decision making.
• Students should never go out cold calling alone. Always travel in pairs.