How to Get the Most from Working with a Freelance Writer

Most small businesses outsource their writing needs to a freelance writer. Chances are your budget is small so it is important to get the most value for your dollar.

Difficulty: Moderate

Instructions

Things You'll Need:

• Knowledge of your product or service
• Desire to make your outsourced product the best it can be

1. Preparation - Business Background:
   
   In order for the writer you’ve hired to effectively sell your product or service, she must know your business in and out. You must communicate everything you know about your product or service. Here are some questions to get you started:
   
   • What is your product (or service)?
   • Why should people buy it? Distinguish features from benefits.
   • What sets your business apart from the competition?
   • Who is your audience? Clearly describe your target market.
   • What is your intended reader reaction?
   
   Have this information available for your initial meeting.

2. Preparation - Project Requirements:
   
   You must define the scope of your project in detail. Specify your requirements in writing and supply them to your writer during your first meeting. Answer these questions:
   
   • What are your requirements?
   • What do you hope to accomplish?
   • What reaction do you want from your audience?
   
   Set reasonable project timelines and deadlines. Provide as much information as you can – the more you supply the less research the writer will have to do, and the more he will understand your perception of your product.

3. Develop a good relationship with your writer:
   
   Smart businesspeople know to hire experts when they want a professional job done. You hire accountants, lawyers, and consultants for their expertise. Let your writer, as well as these other professionals, do the job you hired them for. Some tips to remember:
   
   • Be open to the writer’s creativity and experience
   • Be flexible – listen to any ideas or changes suggested by the writer
   • Communicate effectively using clear, distinct instructions
   • Listen for understanding; ask questions if you are not clear on any point
   • Do not interrupt your writer’s work with unnecessary intrusions
   • Do not attempt to do the writer’s work for him
   • Your writer is a professional – treat her like one

4. Save your time and the writer’s time:
   
   Make use of the most efficient means of working so that both you and your writer maximize your time and effort.
   
   • Do most communication through e-mail, fax, and telephone rather than in person, but do meet in person when a face-to-face meeting is a must
   • Don’t make major changes to the project after the writer has begun work on it – be sure you know and communicate the parameters of the project from the beginning

Resources

• Freelance Writer

[PABechko]

on 9/16/2008 Great advice from the other side. Step 3 is particularly true.

[mgmt85]

on 6/27/2008 Very good article here! Keep up the great work.

[amylaine]

on 5/23/2008 Communication is the key. Great points.

[grouch]

on 1/26/2008 Communications at the speed of light. All of these options will help out but reserve time to still meet face to face every now and then. You don't get a second chance at a first impression.