How to Build a Client Base for a New Business

Advertising is a good way to get your name out to the public. If you're just starting out, you may not have the financial resources to pay for it. Word of mouth and simple leg work can do alot to bring you business.

Instructions

Difficulty: Moderately Challenging

Things You’ll Need:

• a willingness to succeed
• a list of prospective clients
• names of organizations in your area
• calendar of local events such as fairs, craft shows, and health screenings

How to Build a Client Base for a New Business

1. Know your target groups. Who would be interested in your services? Focus on organizations whose membership belong to that group.
2. Offer to do demonstrations at meetings. Answer questions. Pass out fliers describing your service and its benefits. Be sure to put your name, address and phone number on it, so future clients know where to find you.
3. Be outgoing! Socialize. Strike up conversations with people at the supermarket or sporting events. You never know who you'll meet. Always carry business cards to hand out.
4. Offer incentives. Give discounts on a weekly basis or to certain groups. Hand out VIP cards or gift cards with your logo on them.
5. Enlist your friends and family. Have them wear t-shirts with your logo on them. Give them fliers or brochures to hang up on the bulletin boards at their office or school.

Tips & Warnings

• Don't get discouraged. On average, only 1 out of 10 leads brings in a steady client.
• The worst thing someone can say is no. Go on to the next person and keep trying.
• Be considerate. If someone does say no, move on. Maybe you can try them again later.
• Don't go overboard. If you over do, you may drive customers away.