How to Publicize a Book

The cost of a publicist is quite expensive but well worth the money they require. However, there are steps you can take to help publicize your work with or without a publicist. Read on to learn more.

Things You'll Need

• Money
• Marketing Skills

Instructions

1. Have a website promoting your work. If you have a publicist they will most likely set this up for you but even if this is the case be sure to learn how to work the program so you can update it regularly.

2. Send out media kits to places of businesses for book signings and do this by working from your home outward in a circle. Send your information to libraries, schools, and book stores.

3. After you have worked your local area, broaden that circle and go regional with your publicity packet.

4. Give presentations at schools, nursing homes and libraries, rather than just focusing on book stores. If your book is non fiction, focus on places where the people who would be interested in your book will go.

5. Invite family and friends to all book signings. Be sure to send them announcements of any events.

6. Have a sign up sheet for people interested in your books and events. Be sure to send them a post card or note when you are having a new event or a new book published.

7. Always be interested in your visitors and fans. It's not only good public relations, it's also important you always remember they are who make you a successful author.

Tips & Warnings

• Be patient but determined.

Resources

• Marketing for Authors
• Marketing Books