Step1
--GREET--
Great your customer within about 20 seconds once they are in your store. First impressions matter and typically determine the total outcome of the sale.
Step2
--Qualify--
Why are they here? Ask question don't just let them look at the phones.
Ask the first and obvious question. How many are you interested in a 2 or more phones... Wait.....Or just one.. Ask how often they will use their phone. Is it going to be replacing their home phone? Do you travel? Is their anyone in your family that has the same company as us. (free Mobile to Mobile)
Use these questions to get the wheels going in their heads.
Once you set up the plan and get them interested, Go for the Id and say "Well lets see what I can Get you for a Great Deal today; Do you have your id" (All while walking to your computer)
If they don't go for the quick Qualify method continue on..
Give an example and show them your phone. Typically this will start a conversation about what they want and don't want. They don't have to tell you a list of wants and do wants, use your common sense and realize that if they complain about people taking pictures, you probably don't want to bring up the features of the camera. You should be thinking to yourself which phones fit for them based on what you observe.
Step3
--Present--
Once you have established which phone they want and which plan. Present them with the entire package deal and how what an amazing deal they are getting. Always bring and extra phone out with you and ask them if they have an Aunt, Uncle, Mom, Dad, Brother, Sister..ect.. Highly recommend to them that it is only 9.99 a month for this person to have a phone.. for emergencies?, Free talking to you, maybe charge them for it but 20 a months.. that's a sweet deal on a phone for them.
Step4
--Close--
You can close the sell when ever you feel that they are interested enough to the phones. Don't forget to close. Lots of wont buy if you don't ask them to. Be bold and up front, people respect a person who will tell them how it is.
Examples Closes:
Accessory close - "Let's include the _________with your phone today"
Alternate choice close - "Would you like the black or the silver model?"
Assumptive close - "Is this going to be cash or credit"
Better Act Now Close - "This Phone/plan will only be on sale for a short time. You really should act now to save yourself some money before it's to late"
Comments
push9monkeys said
on 7/22/2008 The writer of this article worked at radioshack or with sprint didn't you?
Because this is everything that RadioShack taught me when I was learning to sell sprint.
MIghtyDreamer said
on 6/19/2008 The tactic in number two is interesting, I don't think alot of sales people don't realize how a laugh and smile pitch can make a sale. Asking how many you want 2 or more down to 1 is funny to me. I would get a chuckle inside, knowing this person what's that commission or just a sale really. Helpful article