How to have a successful website

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By SEOGUY
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People spend a small fortune doing all the wrong things to make their website a success. You can have a successful website, get real free visitors interested in what ever you are selling, And convert them into buyers, even if there are hundreds of sites just like yours. I will give you the steps to follow no matter if you are creating a site from scratch or you purchased an affiliate e-commerce website. You can make money from your website, I'll show you how.

Difficulty: Moderate

Instructions

Things You'll Need:

Paitance
Determination
Able to follow instructions
internet access

Step 1

If you are starting your website from scratch then you have a big advantage over everyone else. To begin with build your site with search engines in mind. this is called "Search Engine Optimization" or SEO. SEO has several components and deviled into two parts, on-page and off page optimization. The first step is to find the theme of your website, and what words people would use to find your site using search engines, these are called keywords. When thinking of these words try not to use single keywords but use keyword phrases. For example if your site is about electronics, then electronics would be a keyword but "bargain electronics" or "discount electronics" would be a keyword phrase. Phrases are much easier to score a better "SERP" search engine results page, (the page that shows the results of a search). It is better to do a site on a single topic, don't get greedy and try to be a Wal-Mart selling everything, just stick to one category. You may use a keyword tool to help find more related keywords. Another thing to keep in mind is do not always use the top searched for keywords as these are very competitive and harder to rank on. remember don't get greedy, all you need is a study stream of visitors each month.
Step 2

Now that you have found your keywords and keyword phrases, it is time to work on the contents of your website. Content is the actual words and pictures seen and read on your site. Do not use i-frames because even though your readers can see the contents, search engines will not index i-frame pages. Write at least a few well worded paragraphs about your topic using your main keywords and phrases often. To check your keywords density you may need a keyword density tool. Density is the average amount of times a word is used in the contents of a page or the weight of the words and phrases. Search engines use this to determine your pages weight to the keywords and determine the relevance of your page to these words. A good density is around 2% or more. Use all your keywords but make the page readable to your visitors. Another way to add your keywords to your content is by attaching an alt text to pictures. This is when a curser is moved over a picture a text pops up under the curser describing the picture, also called an alt image tag when the curser moves over a word and an image pops up instead. Search engines will index alt tags, just do not over use them as it may cause the search engine to consider your use as search engine spam. Keep your density to a respectable amount. You can look at your competitors keyword density with some software programs to check keyword density.
Step 3

Now its time to do your meta tags, these tags tell the search engine about your page, it is also where you write a short description about your website that may be used in the results page. The most important tag of these is the meta title tag. This one tag is the most often miss used tag. Most people think this is the title of their website, WRONG! This is what shows up in the blue bar at the top of your browser. If you put in this tag, "my store" nobody will ever find your site period. This tag should be full of your main keyword phrases, i.e take a look at this electronics site: www.yourbargainmart.com notice the top blue bar, this is the title tag, and is full of this sites main keyword phrases.
Step 4

Your website has now been optimised for the search engines, I know this seems to be very hard, I recommend this software to help you do these steps. You can download a free trial version of the software, I recommend after you master the program you buy the full version. This software will guide you step by step creating your site for full optimisation. It will also tell you what to do to score high (page one) on any search engine for your keyword phrases. It will also submit your website to major search engines with one click of your mouse. Go here to download the free version: http://www.Axandra.com/go.to/allaboutwebtools
Step 5

If you purchased a ready made store like get e-store or another e commerce site, you can still optimise your site as long as you have the ability to change your meta tags and content. If your store sells lots of different things again pick on category and stick with it. Write some original content on the pages anywhere you can. and follow the steps above.

Comments

SEOGUY said

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on 6/27/2009 The URL does not need to be associated with what you sale. It would be best to have your domain name have your keyword in it but it is not a necessity.

Yes a new domain name would be like starting over, however you could look for an expired domain name that is a few years old and buy it.