How to Improve Your Website's Alexa Rank

By Kristy Pruitt

Rate: (1 Ratings)

If you have attempted to sell advertising on your website, you have probably heard of Alexa. Alexa is a company that ranks websites based on traffic. They get their information primarily from the Alexa Toolbar, a free, downloadable browser add-on. Advertisers often consider Alexa rank when deciding whether to advertise on a website, so it's important to your visitors are counted.

Instructions

Difficulty: Moderately Easy
Step1
Install the Alexa widget on your website. It shows your Alexa rank to anyone who visits and ensures that each visit to your site is counted.
Step2
Use Alexa Redirects in your forum signatures. If you don't want the Alexa widget on your site, this can help improve your rank. All you have to do is add http://redirect.alexa.com/redirect? in front of your site's URL. So if your URL is http://www.whatever.com, your Alexa redirect would be http://redirect.alexa.com/redirect?http://www.whatever.com.
Step3
Encourage your site’s visitors to install the Alexa Toolbar. This will ensure that every day that they visit your website, Alexa will count it and incorporate the information into your Alexa rank.
Step4
Ask your visitors to make your site their browser’s home page. You could even include instructions on how to do this with different browsers. Bring them back with incentives. Regularly updated and informative content is a great incentive for visitors to keep coming back for more.
Step5
Try Alexa autosurf programs or link trains. These often bring substantial improvement in the short term, but not so much in the long term. They are best for new websites.

Tips & Warnings

  • You want your Alexa rank numbers to go down, not up. An Alexa rank of 100,000 or lower is the most attractive to advertisers, but many are interested in advertising on sites with higher numbers as well.
  • Link trains are frowned upon by some search engines. It’s up to you to decide whether increasing your Alexa rank is worth the risk.
  • Don’t go overboard with Alexa redirect links. If you are also interested in increasing your Google PageRank, you’ll need regular links coming in as well.

Resources

Comments

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Hotpluto1

Hotpluto1 said

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on 8/13/2008 Good article on Alexa. Many people don't know about this website ranking tool--everyone with a website should monitor it as this is how you get on everyone's radar. There is alot of FREE things you can do to improve your ranking here.

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eHow Article: How to Improve Your Website's Alexa Rank

Article By: Kristy Pruitt

Kristy Pruitt

Authority Authority | 3160 Points

Category: Internet

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