How to Create Appealing Web Designs

Graphic design is everything--especially when it comes to bringing in business. When it comes to your online presence (also known as your website), you'll want to make sure to have a consistent, appealing design. Below are some pointers for good Web designs. I've excerpted them from an article that has more great tips! (see link below)

Instructions

Difficulty: Moderately Challenging

Things You’ll Need:

• Computer
• Graphic Design Programs

1. Layout and Sequencing
   
   When a client gets to your site, it should clearly lay out all the features of the site. You'll want to pay attention to the sequence of things--think of yourself as a prospective client when designing your site. Do you want to go straight to the contact information? Probably not. Instead you'd want to get to know the company by hearing a bit about its offerings.
2. Spacing
   
   You may think that empty space is wasted, but that's on the contrary. A simple layout doesn't mean you have to sacrifice content (and, you shouldn't) but you can also have enough space so users don't feel overwhelmed when they give your site a click.
3. Get technical
   
   You might have picked an awesome font for your body copy, but make sure it is a standard HTML font or it won't be seen like it is on your design. You might have a design that looks beautiful but is 1100px wide and will result in a horizontal scroller for the majority of users. It's really good to know what can and can't be done, and to design a page that takes into account function as well as aesthetics.
4. Go pro
   
   If Web design isn't your forte, it's probably best to hire a pro. There are plenty of ways to find qualified Web designers (many do it "on the side" and charge less than Web design firms). Shop around to determine who works with you and listens to your design input.

Tips & Warnings

• Be selective with fonts. Make sure they are HTML fonts, and also make sure they relate to your design. A font says a lot, aside from what the content says!
• Consider using SEO terms in your site content. Good design isn't the only thing that will get you noticed--content counts.
• Shop around when looking for a Web designer to get an idea of various pricing.
• Use a written agreement if you work with a designer. Make sure it includes allowances for revisions.