Step1
1. Test your site early and often. Plan ahead to make sure your site can handle the holiday shopping frenzy.
2. Test the integrity of your content. Check for misspelled words, broken links, busted pictures, etc. An unprofessional appearance may lead to a bad customer experience and kill your chances to sell online.
3. Make sure images load quickly. A slow-loading page may simply drive customers away to click on to the next site. You want to minimize page download time.
Step2
4. Make sure you’re up to snuff on patches. Install, verify, test and lock down all patches and upgrades now, before the season gets too busy.
5. "Load test" your site. You’re expecting (or at least hoping for) a rush of customers. So it’s a good idea to determine how much traffic your Web site can support. You can’t sell online if customers can’t reach your site.
6. Create sample transactions. These can simulate expected customer traffic and Web transactions. By running "synthetic" transactions periodically - say, every five to 15 minutes – you’ll know there’s a problem before your customers do.
7. Check the performance of your network provider. You can do this by looking at a site that’s similar to yours and in your area, but connected to another network. In a fiercely competitive business, every second matters.
8. Add cross-sell and up-sell opportunities throughout your site. This means, for example, suggesting table linens on the dinnerware, silverware and glassware pages. Offer Top Gift Suggestions or Best-Sellers to improve sales and drive impulse purchases. More buying choices means more chances to sell online.
9. Make your policies easy to find and provide customer service contact details for a real person. Providing an easy-to-find phone number on the site helps online shoppers feel more secure and increases your chance to sell online. Clearly state your company’s return policy. Remind customers of the last possible day to order and receive a product in time for the holidays.
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