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If you've built a website and are using it to promote yourself or your products, it's useless unless people can easily find it using search engines. Every day, thousands of new websites are added to the Internet. And, many of them may be competing against your site for exposure. Getting noticed on the Internet is possible through search engine optimization, or SEO. This entails adding keywords or phrases to your website pages - the types of words you think people will type into a search engine to find you or your services. If you've created your website using Adobe's Contribute 3 (and even if you haven't), you can easily add Keywords to your site.