How to Add Speaking Characters to a Website
One of the latest marketing techniques being used by online businesses is to add speaking characters to their websites. Having a speaking character on your main page can greatly reduce the bounce rate by grabbing any visitor's attention quickly. There are also many other things that speaking characters can do for you and your customers.
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Instructions
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Download free software for creating speaking characters on the Internet from sites like 3D2F.com (see Resources below).
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Design or choose your character or avatar. Pick a character that models your marketing goal. If you are selling men's razors, use a man whereas a woman might do a better job selling jewelry. You could also create a company mascot to use as your avatar.
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Add audio. Your character should sound compelling, pleasant and professional. Be sure the speach is clear and easy to understand.
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Allow your customers to control the volume of the speaking characters on your website. If a customer feels the volume is too loud and they can not easily adjust it, they will leave your site.
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Set your speaking character to speak only once per visit unless the customer clicks on it. If you have your character speak every time a customer refreshes a page it could become annoying and cause customers to leave.
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Use the speaking character to guide your customers as they navigate around your website. You also can use avatars to gather information from your visitors for building a customer database and mailing list. The avatar's animation and voice gives these tasks a more personal feel than an online form with directions.
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