How to Pick Invitations for a Magic Show

When you pick invitations to your magic show, you are giving your audience the first taste of what kind of magic show it will be. Your invitations will indicate whether the show will be an intimate family gathering or a grand event that the audience will discuss for weeks afterward. Your invitations say a lot about your show and yourself as a magician.

Instructions

Difficulty: Easy

Things You’ll Need:

• Desktop publishing software

1. Start out with the top pick of invitations for beginning magicians, word of mouth. Word of mouth is cheap, reliable and the best way to build an audience for beginning magicians. Your friends and family will make an audience you can be comfortable around, and your sense of stage fright when you begin your magic show will be greatly reduced. Word-of-mouth invitations can also increase your attendance.
2. Learn to use desktop publishing software. Printed invitations are a solid reminder of your impending magic show, and can also impress your prospective audience with your range of talents. Pick a desktop publishing program with which you will be comfortable. Some programs contain tutorials and templates for invitations, which work well for beginners. Software that is more advanced, though, allows you greater freedom in designing invitations, at the expense of including a tutorial program or pop-up hints.
3. Hire a professional printer to help you craft custom invitations. After a certain point in your career as a magician, you are going to want the quality and quantity that only a professional printer can generate. He can also provide you with consultants who can fine-tune your invitations, or even create them from scratch.
4. Explore the advantages different kinds of invitations provide. Flyers and posters, for instance, can alert the general public to your magic show. You can post these invitations at such community locales as your public library, post office, town hall and community center. Cards, on the other hand, target a more select audience, one that may be more open to the idea of going to a magic show.
5. Create virtual invitations through sites like evite (see Resources below). While these types of invitations are inexpensive and easy to make, they are better suited for magicians who are just starting out and who plan to invite only close friends and family members to the show.
6. Include relevant, useful information on your invites. Such information should include the time, the place and the cost of the performance. Other details that may be worthwhile to print include length of performance, seating availability and intriguing descriptions of some magic tricks you can perform. ("See Andrew the Magnificent produce scarves from a clear bottle of water!")

Tips & Warnings

• Coordinate with the venue. When you pick the venue where you want to perform your magic show, ask what the venue will be doing to promote you. Some venues will rely on you to provide the invitations and publicity, while other venues may do all the promotional work for you. By coordinating with the venue, you can get an idea as to where you should concentrate your efforts on inviting people.

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