How to Become a Brand Identity Designer

A brand-identity designer works with corporate clients to maintain the uniformity of internal and external documents. The daily life of a brand-identity designer includes work in digital media, newspapers, television and street marketing. You can help small companies grow when you become a brand-identity designer.

Difficulty: Moderate

Instructions

1. Combine studies in marketing and communications design to get a bachelor's degree that is useful. A familiarity with visual elements and theories on finding new markets can help you become a brand-identity designer who can work on a wide range of projects.

2. Improve your chances of landing a job as a brand-identity designer with an advanced degree in communications design. A Master's degree will give you a wider network of connections and a deeper grounding in principles of brand identity.

3. Set yourself apart from competing designers by finding an internship with a firm that specializes in new media. These firms are small in scale and offer opportunities to work closely with clients on tools to build brand identity.

4. Design a resume that can act as an example of your work as a brand-identity designer. You should use your name as the brand, and produce a print resume along with accompanying materials that show your ability to envision a brand-identity campaign.

5. Partner with a website developer to create an online space for your portfolio and qualifications. You should ask for a website that shows off entire branding campaigns as well as additional design work. You can use it as a virtual business card.

6. Build up experience in the advertising industry with a non-design position at a local firm. A few months spent as an account executive can help you appreciate the complaints and demands of high-profile clients.

7. Seek certification in several types of design software to increase the strength of your resume. A resume filled with courses and certifications in design programs will show employers that you are capable of working on a wide range of projects.

Tips & Warnings

• Gain familiarity with the printing-and-production process before you become a brand-identity designer. Many designers who understand color theory, without having knowledge of press technology, may be unable to visualize their designs as final products. You should spend time at a print press and ask questions to help you learn brand-identity design from all angles.
• Focus your job search in major cities to maximize your application and interview time. You should keep a list of major firms that deal with corporate branding to expose your credentials to leading players in the design field.

Who Can Help Sponsored

• Earn your degree from industry experts at University of Phoenix. Take the next step in your career.